This Deli is based in Bloemfontein and held by Country Bird Holdings (CBH). Country Bird Logistics (CBL) is a subsidiary of CBH and is trading as Supreme Fisherman’s Deli. CBL was established in 2006 and originally operated as Supreme Distributors Bloemfontein, which primarily distributed frozen products to the retail chains.
In April 2010 the business acquired the franchise and distribution rights for Fisherman’s
Deli in the Free State region, which resulted in the recent consolidation of the businesses into one entity known as Country Bird Logistics (CBL). The new entity continues to focus on both trading and distribution services; including the efficient management of Supreme Poultry’s external product storage, and outsourced primary distribution functions.
CBL has two distribution centres based in Bloemfontein and Klerksdorp, both of which have frozen and chilled storage facilities. These distribution centres provide a high level of service to the retail, wholesale, food service and general trade sectors within the central geographic areas covering the Free State, North West, Northern Cape and Lesotho. An internal distribution fleet of 45 frozen and chilled vehicles deliver perishable products, from more than 60 suppliers, to more than 1,500 customers.